Privacy Policy

Last updated: November 23, 2025

AIDA LENA operates this store and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a carefully curated shopping experience (the “Services”). AIDA LENA uses Shopify to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we refer to personal information, we mean information that identifies you or can reasonably be linked to you or another person. Information collected anonymously or pseudonymized in such a way that it cannot identify you is not included. Depending on your use of the Services, your place of residence, and applicable law, we may collect or process the following types of information: contact information, financial information, account information, transaction information, communications with us, device information, and usage information.

Sources of Personal Information

We obtain personal information directly from you when you create an account, communicate with us, or use the Services. We also collect information automatically through your device and cookies. We may additionally receive personal information from service providers, partners, and other external parties.

How We Use Your Personal Information

We use personal information to provide the Services, process your orders, accept payments, arrange shipping, process returns, manage accounts, and provide you with a personalized shopping experience. We also use information for marketing, security and fraud investigations, customer service, and legal obligations.

How We Disclose Personal Information

We may share personal information with Shopify, service providers working on our behalf, business partners, logistics providers, internal group companies, and in connection with business transactions. Information may also be shared when you give us permission to do so or when legally required.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information related to your use of our store, including information used to improve features based on interactions with multiple online stores. In these situations, Shopify is independently responsible for processing personal information. More information about your rights with Shopify can be found in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Third-Party Websites and External Links

The Services may contain links to third-party websites or platforms. We are not responsible for their privacy policies or security. Information that you publicly share through social media or other public platforms may be visible to third parties without restriction.

Children’s Information

The Services are not intended for children, and we do not knowingly collect information from minors. If you suspect that your child has shared personal information with us, you may ask us to delete it. To the best of our knowledge, we do not sell or share personal information of individuals under sixteen years of age.

Security and Retention Periods

Although we take reasonable measures to protect personal information, we cannot guarantee complete security. How long information is retained depends on legal obligations, the need to manage accounts, resolve disputes, and fulfill our contractual obligations.

Your Rights and Choices

Depending on your place of residence, you may have the right to access, correct, delete, and transfer your information and manage your communication preferences. If you live in the United Kingdom or the European Economic Area, you may also object to processing, request restriction of processing, or withdraw your consent. We may verify your identity before processing requests. You may also appoint an authorized representative to submit a request on your behalf.

Complaints

If you have complaints about the processing of your personal information, you can contact us. Depending on your place of residence, you may also file a complaint with your local data protection authority.

International Data Transfers

We may transfer, store, and process personal information outside the country where you live. For transfers outside the European Economic Area or the United Kingdom, we use recognized transfer mechanisms such as the Standard Contractual Clauses, unless the receiving country has been deemed to provide an adequate level of protection by the authorities.

Changes to This Privacy Policy

We may change this Privacy Policy to reflect changes in our practices, legal requirements, or operational reasons. The date at the top will be updated when a new version is published.

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